Playa Sonrisa Xcalak, Mexico_EN
Playa Sonrisa — Xcalak, Quintana Roo, Mexico
Effective Date: October 17, 2026
Welcome to Playa Sonrisa. We respect your privacy and are committed to protecting the personal information you share with us when visiting our website, requesting information, making reservations, staying at our resort, or subscribing to our communications.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information.
Website: https://playasonrisamexico.com
Data Controller: [Insert legal business name and physical business address]
Privacy Contact: [Insert verified contact email]
Depending on how you interact with us, we may collect:
Your name, email address, telephone number, and country of residence.
Reservation details, travel dates, room preferences, and guest information.
Information you voluntarily provide about special requests.
Payment and transaction information, including payment status and records supplied by our payment processors.
Communication preferences and records of consent to receive marketing.
Messages, inquiries, and correspondence submitted through our website, email, social media, or messaging services.
Website usage information, IP addresses, browser information, cookies, and similar technical data.
We do not intentionally request sensitive personal information unless reasonably necessary for a specific purpose, with appropriate notice and consent.
We use personal information to:
Respond to inquiries and provide resort information.
Process reservations, payments, cancellations, and guest requests.
Send booking confirmations, arrival instructions, and other reservation-related communications.
Provide hospitality services and customer support.
Send promotional emails and SMS messages where you have provided the required consent.
Improve our website, guest experience, and marketing effectiveness.
Prevent fraud, maintain security, and comply with applicable legal obligations.
Marketing communications are optional and are not a condition of purchasing or booking.
Playa Sonrisa may offer SMS communications for guest services and optional marketing.
Guest communications may include reservation confirmations, booking updates, arrival instructions, and responses to guest inquiries.
Marketing communications may include special offers, seasonal availability, promotions, and resort news.
We send promotional SMS messages only to individuals who have provided the required consent to receive marketing texts.
Message frequency varies. Message and data rates may apply.
Where two-way SMS is supported, you may reply STOP to opt out of promotional messages or HELP for assistance. Where replies are not supported, we will provide a functional alternative opt-out method.
No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. SMS opt-in data and consent records will not be sold or shared with third parties for their own marketing purposes.
We may share information with service providers that deliver SMS messages on our behalf, subject to appropriate confidentiality and data protection obligations.
If you subscribe to our email communications, we may send resort news, availability announcements, special offers, and other promotional content.
You may unsubscribe from marketing emails using the unsubscribe link included in those emails or by contacting us.
Unsubscribing from marketing does not necessarily prevent essential communications relating to an existing reservation.
Our website may use cookies and similar technologies to support website functionality, understand visitor activity, measure advertising effectiveness, and improve our services.
Depending on the tools enabled on our website, these may include analytics platforms, advertising measurement services, and social media technologies.
Where required by applicable law, we will request consent before using nonessential tracking technologies. Visitors may also manage cookies through their browser settings.
We may disclose information to trusted providers performing services on our behalf, including:
Reservation and website hosting providers.
Payment processing services.
Email and SMS communication platforms.
Website analytics and advertising technology providers.
Transportation and guest-service providers when needed to fulfill a requested service.
Professional advisers and authorities where legally required.
These providers may process information only for authorized purposes under applicable agreements and legal requirements.
We do not sell guest contact lists.
Because we welcome international guests and use third-party technology providers, personal information may be processed or stored outside Mexico.
Where applicable, we use contractual, organizational, and technical safeguards intended to protect information transferred internationally.
We maintain reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, loss, or misuse.
We retain information only as long as reasonably necessary for reservations, customer service, legitimate business records, legal obligations, or other disclosed purposes.
When information is no longer required, we delete, anonymize, or securely dispose of it as appropriate.
No internet-based system can guarantee absolute security.
Subject to applicable law, you may request access to your personal information, correction of inaccurate information, cancellation or deletion of information, or opposition to certain processing activities.
These rights are commonly referred to in Mexico as ARCO rights.
You may also request information about applicable consent withdrawal options and restrictions on the use or disclosure of your data.
To submit a privacy request, contact:
Please describe your request and provide sufficient information for us to verify your identity. We will respond within the timeframes required by applicable law.
Our services and marketing are directed toward adults. We do not knowingly collect personal information directly from children for promotional purposes.
Information concerning minors provided by an authorized parent or guardian for a legitimate reservation will be handled with appropriate safeguards.
We may update this policy to reflect changes in our services, technology, or legal requirements.
The updated version will be published on this page with a revised effective date. Where required, we will provide additional notice or obtain consent.
For privacy questions, requests, or concerns:
Playa Sonrisa
Xcalak, Quintana Roo, Mexico
Website: https://playasonrisamexico.com
Email: [email protected]
Legal business name and address: Playa Sonrisa Hotel